The Pardot marketing automation – Easily nurture your prospects and hand off better leads to your sales team.

Create forms, landing pages, and email nurturing programs, and when the time is right, pass this information into your CRM system. Use automation rules to ensure that prospects get the information they need, when they want it.

Landing Pages

Build landing pages and forms with intuitive drag-and-drop builders. Integrate them with your existing web site for lead generation.

Email Marketing

Email blasting, drip marketing, auto responders, and an Outlook plug-in allow marketing and sales teams to effectively reach their prospects.

CRM Integration

Native integrations with, NetSuite, and SugarCRM. Other CRM systems can be integrated via Pardot’s web services API.

Reporting and Analytics

Determine which marketing assets are converting the most visitors into prospects and allocate marketing spending accordingly.


Take the manual labor out of lead assignment, segmentation, and nurturing by automating your most common marketing and sales processes.

Lead Scoring

Automatically score and grade your prospects and follow-up with only those meeting your ideal customer profile.

Sales Team Alerts

Automatically notify your sales teams of significant prospect and visitor activity.


Link to other business applications such as Google AdWords, Google Analytics, Social Profiling, Twilio, and LinkedIn.


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