Custom Assets in Pardot will Improve the Effectiveness of Your Campaigns
Audaxium is a trusted Pardot partner, our Certified Pardot Consultants create custom landing page layout templates, emails templates, forms and lead nurturing programs for a number of Pardot customers.
What follows are a few examples of the kinds of customization and programs we have successfully implemented for some of them.
Custom Emails Generate Click-Through
Great content needs to be read. Compelling calls to action need to be seen. Using an email template that is non-responsive means your message will NOT display correctly over 50% of the time! Using a bland or generic email template will not engage or help you convert your prospect. Available as Stock, Semi-Custom, and Fully Custom our email templates allow you to maximize your Pardot Marketing Automation campaigns by increasing email opens and click-throughs. Every one of our email templates (from custom to stock) is designed to be responsive, that means all of your emails will load correctly and look great on all devices (desktop, tablet and mobile).
Custom Landing Pages Encourage Conversion
As a Marketing professional, you know that landing pages are a MUST HAVE. As a Pardot user know that without HTML experience, creating landing pages in that look great and convert well can be difficult. Our landing page layout templates are available as Stock, Semi-Custom, and Fully Custom. All of our layout templates are built to be responsive, that means all of your landing pages will load appropriately and optimally for all devices (desktop, tablet and mobile). Our layout templates will optimize conversion, look professional, and maintain your companies trusted brand and style identities.
Custom Email Preference Pages
Available as Stock, Semi-Custom, and Fully Custom our Email Preference page and Unsubscribe layout templates allow you to maximize your Pardot Marketing Automation campaigns by reducing prospect unsubscribes. Our Email Preference page and Unsubscribe layout templates are responsive, that means all of your pages will load appropriately and optimally for all devices (desktop, tablet and mobile). They will fit your intended needs, look professional, and maintain your companies trusted brand and style identities.
Custom Email Preference Page
Designed to integrate seamlessly with your website and brand, our custom email preference pages will encourage your prospects to ‘Stay in Touch‘. Use it as a subscription page, preference centre or as part of an ‘About Us’ page.
Reduce Email Unsubscribes
By linking to your email preference page you are not required to include an unsubscribe link in emails you send from Pardot. Prospects are encouraged to modify the emails they receive from me rather that unsubscribing instantly.
Instead of using the Pardot default ‘Unsubscribe Successful’ we help clients create engaging Unsubscribe Pages. Designed to suggest alternate points of contact and to encourage re-subscribes.
Custom WordPress Integration
Using the Pardot Plugin to integrate Pardot with your WordPress powered website makes a lot of sense. Of course, that doesn’t make it easy. There are a few (style) conflicts between the two systems that can leave your forms looking less than stellar. Whether you only need Audaxium to create some (WordPress friendly) layout templates or if you need us to complete the integration entirely, we can help.
Custom Form Layouts
Marketers go to the trouble of making sure their email templates look great, that they are designed to be responsive, and that they offer their reader compelling calls to action. They also ensure that these emails direct their prospects to purpose built landing pages, carefully designed to offer a consistent brand, message, and render well across all devices. Unfortunately, too many marketers neglect the form. A poorly designed form will kill conversion, despite the email and landing page that proceeded it. Stock form layout templates will not render well on mobile devices and do not match the style of the landing page.
Pardot Region Enabled
All of our custom Pardot layout templates (Landing Pages and Emails) have the added functionality of Pardot Regions and permissions activated. These Pardot Regions enable the Pardot editor while you are creating your own landing pages and emails. As a result our custom templates offer greatly improved usability, flexibility, and edibility over the stock templates in Pardot or templates created by third party agencies without extensive Pardot experience.
Create Your Own Landing Pages
When creating your landing page from one of our Pardot templates, simply select the region you wish to edit and a Pardot Editor will open. Make your changes. Save. If there are Pardot Regions you would like to prevent changes to or restrict the kinds of edits that are made, we can do that too!
Create Emails in Minutes
The Pardot Regions in our custom Email Templates make editing content easy, without the need to “inline your css” prior to sending. All of the styles we created for you are already applied, all you need to do is change the text.
Create Additional Email Templates
With each custom template we create we also provide instructions for use and a few best practices. We will show you how to use the Pardot Regions to duplicate, delete and even move entire regions in your template to create templates of your own.
We Customize Pardot. A Lot.
Our Certified Pardot Consultants can create custom responsive Pardot Landing Page Layouts, Email Templates, and Forms. We can help you with automation, segmentation, and automation (drip campaigns).
Pardot is what we do everyday, we have expertise to help you with all of your promotions, webinars, events, trials…if you want Pardot assets that convert. Get in touch.
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