Pardot's Prospect Insight is a comprehensive marketing automation suite, which provides a Marketing Pipeline where leads are stored. The leads are scored, graded and nurtured until they are deemed sales ready, at which point they will be passed to the Sales Pipeline (CRM) as a lead.

Pardot Automation ProcessPardot Automation ProcessPardot Automation Process

The Pardot Web Marketing Automation Pipeline

Pardot Marketing Automation Features & Benefits

EmailEmail Marketing

Email blasting, drip marketing, auto responders, and an Outlook plug-in allow marketing and sales teams to effectively reach their prospects.

Landing PageLanding Page/Form Creation

Build landing pages and forms with intuitive drag-and-drop builders. Integrate them with your existing web site for lead generation.


CRMCRM Integration

Native integrations with salesforce.com, NetSuite, and SugarCRM. Other CRM systems can be integrated via Pardot's web services API.

Reporting Reporting & Analytics

Determine which marketing assets are converting the most visitors into prospects and allocate marketing spend accordingly.


AutomationAutomation

Take the manual labor out of lead assignment, segmentation, and nurturing by automating your most common marketing and sales processes.

ScoringLead Scoring

Automatically score and grade your prospects and follow up with only those meeting your ideal customer profile.


AlersSales Team Alerts

Automatically notify your sales teams of significant prospect and visitor activity.

ConnectorsConnectors

Link to other business applications such as Google AdWords, Google Analytics, Social Profiling, Twilio, and LinkedIn.


Pardot Web Marketing Advantages

Using Pardot Prospect Insight's lead-to-sales management, which uses a marketing funnel for lead nurturing to pass only select leads to the CRM system, serves to:

  • Provide warm leads so that sales can focus on the hottest prospects.
  • Reduce the time Sales must spend re-educating prospects.
  • Shorten the close time and increase the close rate
Pardot Email Wizard

Pardot Email Wizard

Pardot Drip Marketing

Drip Marketing Automation

Prospect Web Activity Reporting

Prospect Web Activity Reporting



Contact Details

3457 Superior Court, Unit #1,
Oakville, Ontario, Canada, L6L 0C4

 

Call us:1.866.563.3858

Email: info@audaxium.com

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