Pardot's Prospect Insight is a comprehensive marketing automation suite, which provides a Marketing Pipeline where leads are stored. The leads are scored, graded and nurtured until they are deemed sales ready, at which point they will be passed to the Sales Pipeline (CRM) as a lead.
The Pardot Web Marketing Automation Pipeline
Pardot Marketing Automation Features & Benefits
Email Marketing
Email blasting, drip marketing, auto responders, and an Outlook plug-in allow marketing and sales teams to effectively reach their prospects.
Landing Page/Form Creation
Build landing pages and forms with intuitive drag-and-drop builders. Integrate them with your existing web site for lead generation.
CRM Integration
Native integrations with salesforce.com, NetSuite, and SugarCRM. Other CRM systems can be integrated via Pardot's web services API.
Reporting & Analytics
Determine which marketing assets are converting the most visitors into prospects and allocate marketing spend accordingly.
Automation
Take the manual labor out of lead assignment, segmentation, and nurturing by automating your most common marketing and sales processes.
Lead Scoring
Automatically score and grade your prospects and follow up with only those meeting your ideal customer profile.
Sales Team Alerts
Automatically notify your sales teams of significant prospect and visitor activity.
Connectors
Link to other business applications such as Google AdWords, Google Analytics, Social Profiling, Twilio, and LinkedIn.
Pardot Web Marketing Advantages
Using Pardot Prospect Insight's lead-to-sales management, which uses a marketing funnel for lead nurturing to pass only select leads to the CRM system, serves to:
- Provide warm leads so that sales can focus on the hottest prospects.
- Reduce the time Sales must spend re-educating prospects.
- Shorten the close time and increase the close rate
Next Steps & Resources
Pardot Email Wizard
Drip Marketing Automation
Prospect Web Activity Reporting