Pardot Marketing Automation

Pardot's Prospect Insight is a comprehensive marketing automation suite, which provides a Marketing Pipeline where leads are stored. The leads are scored, graded and nurtured until they are deemed sales ready, at which point they will be passed to the Sales Pipeline (CRM) as a lead.

Pardot Sales and Marketing Funnels

Pardot Propstect Insight Benefits

Using Pardot Propspect Insight's lead-to-sales management, which uses a marketing funnel for lead nurturing to pass only select leads to the CRM system, serves to:

Provide warm leads so that sales can focus on the hottest prospects.
Reduce the time Sales must spend re-educating prospects.
Shorten the close time and increase the close rate.

Pardot Prospect Insight Features

NetSuite business software gives growing businesses a competitive edge.

Email Marketing

Email blasting, drip marketing, autoresponders, and an Outlook plug-in allow marketing and sales teams to effectively reach their prospects.

Landing Pages

Build landing pages and forms with intuitive drag-and-drop builders.

CRM Integration

Prospect Insight has native integrations with salesforce.com, NetSuite, and SugarCRM. Other CRM systems can be integrated via Pardot's web services API.

Campaign Reporting

Determine which marketing assets are converting the most visitors into prospects and allocate marketing spend accordingly.

Lead Scoring

Automatically score and grade your prospects and follow up with only those meeting your ideal customer profile.

Web Analytics

Identify visitors will "Website Caller ID", track all prospect activity with micro-web analytics, and measure campaign ROI.

Connectors

Bridge the gap between all your favorite tools.

Sales Alerts

Automatically notify your sales teams of significant prospect and visitor activity.

Search Features

Index your website and serve up relevant results to your prospects. Integrate Google AdWords and calculate your true paid search ROI.

Automation

Take the manual labor out of lead assignment, segmentation, and nurturing by automating your most common marketing and sales processes.