Read our White Papers from industry leading experts to learn more about Pardot Web Marketing Automation Suite and NetSuite Customer Relationship Management (CRM) system.
- Pardot White Papers
- NetSuite CRM White Papers
Pardot Marketing Automation White Papers
Learn more about Pardot; the rapidly-growing and industry-leading web marketing product that manages prospect interactions such as web analytics, email, forms, and landing pages.
Automate Lead Scoring and Nurturing in Four Quick Steps
A marketing automation system is an on-demand solution that increases sales and maximizes efficiency for companies with complex sales cycles. It allows business to business (B2B) marketers to manage all prospect interactions such as business chat, email, forms, and more. In this white paper learn how to maximize your on-going investment in lead generation, facilitate turning your existing “suspects” into prospects, and increase the value of your web marketing.
Web Marketing Automation Buyers Guide
In this white paper learn about tracking all touch points with a prospect, scoring prospects, automated 'drip marketing' emails sent to prospects based on pre-defined rules, and the easy creation and editing of online marketing campaigns by non-technical users.
Automate Your B2B Marketing
A B2B sales organization can now aggregate all prospect interaction data into a single online system; and will gain significant marketing and sales efficiencies - effectively automating their B2B marketing programs without having to increase marketing spend.
Guide on how to double your Qualified Leads
Online visitors are busy and easily distracted, you have a very limited time window to prove your value proposition. In this White Paper Guide you will learn how to boost the effectiveness of your landing pages and raise the number and quality of your B2B conversions.
NetSuite CRM White Papers
Learn more about NetSuite; the industry's first and only online business application that supports your entire company—from customer relationship management (CRM) to enterprise resource planning (ERP) to Web capabilities.
The Business Benefits of Software-as-a-Service
Software-as-a-Service — also referred to as On-Demand — represents a breakthrough in technology delivery, serving as a powerful catalyst for changing the value proposition and economics of business management. "SaaS" provides specific business benefits to mid-market companies, serving as the market-leading alternative to sinking valuable investment dollars into high cost of ownership/low return business strategies.
NetSuite Sales Forecasting Advantage
This white paper describes how NetSuite gives you the ability to run accurate, up-to-the-second sales forecasts, which let you address your most pressing business questions. As a result, you can manage your data — and your business — with greater confidence.
Why Businesses run better with NetSuite
In this paper, you'll learn through a series of real life business case studies that demonstrate the value of the SaaS model and the value that NetSuite's cloud business management suite has delivered to businesses of every size. You'll read about the hard benefits reaped by businesses, how NetSuite integrates into the enterprise, the benefits of a world class data center as a foundation for SaaS, and how to take the first steps to migrate your business applications to SaaS and the cloud.
Overcoming the Barriers of Stand-alone Business Applications
Overcoming the barriers of stand-alone business applications is a major challenge to growth for companies worldwide. Learn how an expanding organization can better gain control of its business operations and increase productivity through integrating its core business management processes.
Nucleus Research: NetSuite ROI Evaluation Report
Nucleus Research reports that NetSuite, the leading integrated web-based business software suite, can deliver a positive return on investment in fewer than 9 months, by significantly automating processes, boosting sales, increasing productivity, reducing or avoiding headcount, increasing data visibility, and retiring costly legacy systems. Read more to learn how NetSuite business management software provides a positive return on investment to businesses.
The Transformational CFO: Integrative SaaS and the Power to Change
This report from Saugatuck Technology looks at the promise and realities of what is typically called the "strategic transformation" of Finance from back-office tradition to company leadership. It uses the latest research from Saugatuck Technology to identify the gaps between where Finance is today, and where Finance executives say they need to be. It also looks at a key means of bridging those gaps and enabling Finance's transformation to leadership: The utilization of integrated finance and business management applications via software-as-a-service (SaaS).
Sales Benchmarking Primer
Sales benchmarking is a diagnostic discipline that objectively identifies sales-related performance improvement opportunities and enables best practices solutions to close the gap. This Sales Benchmarking Primer includes two important chapters from Making the Number, the definitive book about sales benchmarking and a current best-seller.
CRM Best Practices Adoption
Organizations continue to spend heavily on customer relationship management (CRM) — $11 billion annually by 2010 — to grow the top line, improve the customer experience, and boost the productivity of customer-facing workers. To better understand how enterprises can get the most value from this investment, Forrester Research surveyed 260 business and technology decision-makers and influencers to discover their strengths and weaknesses in adopting 11 sets of CRM capabilities consisting of 150 best practices. This white paper analyzes the results and makes recommendations for turbo-charging your CRM programs.
Best Practices for Killer E-tailing
What do you really know about your ecommerce customers? Today's top e-tailers can view their customers' financial data, purchase history, support questions, marketing campaign history and scheduled activities all in one place. And they can also tell you exactly what each of their store visitors have done on their site — what pages they've seen, what items they've added to their cart, and what paths they've taken through the site. Learn the key best practices for selling more over the Web — the Nirvana for ecommerce businesses.
The Ecommerce Edge: The Benefits of an Integrated Business Management Software Suite Overcoming the Barriers of Stand-alone Ecommerce Applications
Today's ecommerce companies today feel the need for a transfusion — the operational boost that can move them to a customer-focused business with the ability to grow even larger. Addressing the plethora of disconnected applications is the first step e-tailers can take to gain better control of their business operations and increase the efficiency of those operations across all its storefronts. A single integrated business management application provides significant advantages to the business, accommodating the breadth of the company's business processes, while providing the flexibility for even small companies to tailor the suites to meet their specific business needs.
True 360 Degree Visibility: The Silver Bullet for SFA
Sales representatives that have an incomplete view of their customers are losing revenue for their organizations. This whitepaper demonstrates how a CRM system that provides true 360° visibility to customers benefits your bottom line results.
How to Out Sell the Competition: The Benchmarking Edge for Successful Sales Execution
Smart use of metrics is critical to sales effectiveness. Sales Benchmark Index presents information in this NetSuite White Paper that helps sales management succeed in implementing a data-driven decision making process for sales success. Five steps for developing a sales benchmark are defined, with a list of key metrics you can use.
Aberdeen Group: On-Demand Mid-Market CRM: Front-to-Back Office Integration a Clear Differentiator
This Aberdeen Executive Whitepaper discusses the importance of front-to-back integration when evaluating CRM vendors.
Ensuring an Exceptional Customer Experience in Online Shopping
Paul Greenberg of Line 56 covers the key landmines for companies planning an ecommerce venture. This guide will assist you in planning a successful web commerce site that will attract and retain customers — and avoid the anathema of the abandoned shopping cart.
CRM Success for Fast Growing Companies: What Every Small and Mid-Sized Company Needs to Know
This informative whitepaper discusses the technical challenges and lack of visibility that affect the creation of a successful customer experience through a seamless value chain, and how to tackle these issues. Learn how a successful value chain can be created by seamlessly integrating your business partners and implementing a customer focus.
TCO of On-Demand Applications Is Significantly Better for SMBs and Mid-Market Enterprises
See why the Yankee Group says that the TCO for on-demand solutions is much better than that of traditional on-premises solutions — even when evaluated over a 3 to 5 year period. On-premises solutions require significant investments in IT infrastructure and application deployment, support and update resources.
Sales Forecasting for Your Business Advantage
With Advanced Sales Forecasting software from NetSuite, you now have the ability to run accurate, up-to-the-second sales forecasts to address your most pressing business questions. As a result, you can manage your data, and your business with greater accuracy, speed, and confidence.
Yankee Group: Business Reality of the Mid-Market Real-Time Enterprise
Sheryl Kingstone, Program Manager, The Yankee Group Read this research paper on the vision of the real-time enterprise, creating new operational efficiencies, improving customer relationships, and making better business decisions faster.
Aberdeen Group: Managing the Extended Enterprise for Midmarket Wholesale Distribution
This Aberdeen Executive Whitepaper focuses on the challenges facing the small and midmarket wholesale distributor, as well as the role of technology in addressing those challenges.
Yankee Group: Tying Order Management Is Critical to CRM Success
This Yankee Group whitepaper explores why it's critical for CRM systems to show an integrated view of each customer. What most CRM systems miss is the ability to see transaction history. Learn how to better serve customers by linking Order Management and CRM.
